Embassy of Food - Projectlead

The Embassy of Food - one of the programmes of the World Design Embassies - deploys the power of design in the development of new perspectives and concrete directions to societal challenges. In open coalitions, we work with partners and designers on the future of food.

Our food system, and the current way of consuming it, is in dire need of change. However, the question of how to go about this has been bogged down for some time now. Designers can play a role in changing the way we look at this and in shaping the world behind our food and the relationship we have with it better and differently. The Embassy of Food wants to bring together imagination and reality by being a place where, in addition to designers, people from the entire food chain come together to experiment with each other; from farmer to scientist and from policy officer to supermarket manager. So, with design power and in meaningful collaborations in this in-between space, we will look for the answer to the question: how can we take a fresh look at the sticking points and thereby reshape the current food system?

What did I do?

Together with creative lead Barbara Vos I've helped set up and execute the narrative for 2023 in my role as project lead. I've helped organised all activities that took place in this year of the Embassy. This consisted out of the following activitities:

• Setting up a strategy for 2023

• Closing financial partnerships

• Communication with all partners, suppliers and artist

• Production of our own exposition during Dutch Design Week 2023 at the Evoluon in Eindhoven

• Communication about our Embassy, including several publications (podcast, articles, interviews)

• Production and execution of our yearly conference at Dutch Design Week

• Production of our annual meetups for partners and stakeholders

• Financial management

• Volunteer management